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Balanced Scorecard Application on Tourism Business

Celiloglu, Fatma Kubra; Sagir, Mehmet - International Institute of Social and Economic Sciences - 2014

themselves with the past or with the other business sectors.Growing diversification of activities in the tourism sector, is … creating new jobs and revenue. Globalization in a world of tourism businesses, the competition is increasing and it has become … the inevitable on the result of this increased competition means many years to survive and profit seeking to tourism …

Persistent link: https://www.econbiz.de/10011207235

Management and structure of hospital alliances

Pelletier, Daniel - International Institute of Social and Economic Sciences - 2014

hospital alliances associated with reported positive outcomes. A questionnaire was mailed to a list of hospital administrators … alternative questions as well as some open-ended items which dealt with their perception of and experiences with, inter-hospital … and governance practices of hospital alliances are correlated with success and therefore worth taking into account when …

Persistent link: https://www.econbiz.de/10011207198

Job Embeddedness in Hospitality Industry: An Empirical Study in Alanya

Toker, Boran - International Institute of Social and Economic Sciences - 2014

organization, the more positive their fit into the community will be. Moreover, participants that work in the tourism sector for 11 …

Persistent link: https://www.econbiz.de/10011210217

THE EFFECTS OF RELATIONAL MARKETING ON THE BUSINESS PERFORMANCE: A PRACTICAL STUDY ON THE AUTHORIZED AUTO SALES AGENCIES

ESEN; ZERENLER, MUAMMER; CELEP, EMEL - International Institute of Social and Economic Sciences - 2014

With the globalization, the information age has revealed a new understanding of doing business in which the competition is more intense. This new understanding has changed the customers' buying behavior and the factors affecting them. The power in the change relationship established between the...

Persistent link: https://www.econbiz.de/10011210219

The Development of a Response-Function for Customer Relationship Marketing

Toedt, Michael - International Institute of Social and Economic Sciences - 2014

The paper focuses on the effect of communication on the sales performance within CRM. The paper uses the hotel business as an example to evaluate if communication within Customer Relationship Management creates loyalty measured by the re-purchase behavior of existing hotel guests. The...

Persistent link: https://www.econbiz.de/10011210275

Possibilities of social networks usage in the process of brand value building and managing – results of survey focused on the customer's perceptions

Majerová, Jana; Klieštik, prof., Tomáš - International Institute of Social and Economic Sciences - 2014

Worldwide importance of brands has acquired a new dimension and an increasing emphasis putted on the marketing strategies of branding has become an imperative of the company’s success. One of the possible ways how to develop branding strategies is the e-marketing usage. The basic problem of...

Persistent link: https://www.econbiz.de/10011210286

THE ROLE OF SOCIAL MEDIA ON ESTABLISHING BRAND VALUE: A CONTENT ANALYSIS ON BANKS IN TURKEY

Ergor, Zeynep Birce; Akagun Ergin, Elif - International Institute of Social and Economic Sciences - 2015

There is an increasing use of social media on a global scale and it has been causing organizations to restructure and adjust their marketing activities. The goal of achieving a sustainable competitive advantage makes it crucial to adapt to the ever-changing trends in the market. Social media...

Persistent link: https://www.econbiz.de/10011275086

CONSUMERS’ ATTITUDES TOWARDS BRAND EXTENSIONS: AN ANALYSIS ON FOOD AND TEXTILE INDUSTRIES IN TURKEY

Akagun Ergin, Elif; Sahin, Nilay - International Institute of Social and Economic Sciences - 2015

Brand extensions refer to use an established brand name in new product or product categories and are extensively applied as a marketing strategy. Brand extension success factors vary according to cultures. Consumers’ attitude towards extensions is modified on the basis of their cognitional...

Persistent link: https://www.econbiz.de/10011275094

The relationship between Purchase Intention and Product Involvement: The role of Brand Attitude as a mediator on this relationship

Butt, Adnan - International Institute of Social and Economic Sciences - 2014

This study tests the relationship between the product involvement (Pd. Inv) and purchase intention (PI) and the … mediating role of Brand Attitude (BA) in the relationship between Product Involvement (Pd. Inv) and Purchase Intention (PI) by … between Pd. Inv and Purchase Intention (PI), while a positive relationship is also found in Pd. Inv and Brand Attitude (BA …

Persistent link: https://www.econbiz.de/10011207187

THE IMPACT OF TOLERANCE AS A COMPONENT OF ORGANIZATIONAL CULTURE ON INDIVIDUAL STRESS

Ogut, Emine; Cetinkaya, Ali Sukru; Ogut, Adem - International Institute of Social and Economic Sciences - 2014

Organizational culture is defined as the values and behaviours that contribute to the unique social and psychological environment of an organization, includes an organization's expectations, experiences, philosophy, and values that hold it together, and is expressed in its self-image, inner...

Persistent link: https://www.econbiz.de/10011210000