The marketing theory started by questioning if is it science or art and finalized by declaring that ”marketing should be the philosophy of the company approach according with the needs of target market”. The tool for marketing strategies implementation is marketing mix (MMix) by the 4P or...

The STIQE 2004 paper presents the identified triplets at macro and micro level of the socio-economic system. Through the important triplets identified are the following: European Union (UE) – State Members (SM) – European Citizens (ECz); European parliament will (PW) – national commitment...

The social responsibility of corporations is a concept that refers to the debt which companies (as social actors) has with respect to all the parties involved in the development of actions presupposed by their economic activity. The concept refers to all categories of companies, from...

National policies and public marketing of destinations should cover measures on broadening the supply of travel agencies, on intensifying promotion actions for the offered touristic product. In order to achieve this, it is necessary to choose modern means of promotion so that tourists remain...