Nikou, Shahrokh; Mezei, Jozsef; Bouwman, Harry; Liu, Yong - International Telecommunications Society (ITS) - 2011
the world. Due to lagging adoption, many of these new innovations have yet failed to generate revenue that was expected by … adoption by consumers. This paper aims to provide practitioners and academics, an insight on what consumers' preferences are by … using an Analytic Hierarchy Approach (AHP). The objective of this paper is to identify factors influencing the adoption of …