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~institution:"J. L. Kellogg Graduate School of Management"
~source:"econis"
~subject:"Mediaplanung"
~subject:"USA"
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Mediaplanung
USA
Marketing
2
United States
2
Advertising
1
Advertising effects
1
Breakfast cereals
1
Communication media
1
Convenience Food
1
Convenience food
1
Frühstückszerealien
1
Kommunikationsmedien
1
Marketing management
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Marketingmanagement
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Werbestrategie
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Calder, Bobby J.
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Iacobucci, Dawn
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J. L. Kellogg Graduate School of Management
American Marketing Association
16
USA / Economic Research Service
9
NetLibrary, Inc
5
American Management Association
4
USA / Department of Agriculture
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Altria Group
2
Chartered Institute of Marketing
2
Christian-Albrechts-Universität zu Kiel / Institut für Ernährungswirtschaft und Verbrauchslehre
2
H. J. Heinz Company <Pittsburgh, Pa.>
2
IGI Global
2
International Multifoods Corporation <Wayzata, Minn.>
2
Kellogg Company <Battle Creek, Mich.>
2
McKinsey Global Institute
2
National Bureau of Economic Research
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USA / Bureau of the Census
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USA / Congress / House of Representatives / Select Committee on Hunger
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Academy for Health Services Marketing <Chicago, Ill.>
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American Agricultural Economics Association
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American Bar Association / Section of Antitrust Law
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
American Universities Field Staff
1
Apress L.P.
1
Beatrice Foods <Chicago, Ill.>
1
Borden Incorporated <New York, NY>
1
Bread for the World Institute <Washington, DC>
1
Bălgarska akademija na naukite / NIL Problemi na Prodovolstvenija Kompleks
1
Cabinet Office, Advisory Council for Applied Research and Development
1
California Agricultural Experiment Station
1
Canadian Agricultural Economics and Farm Management Society
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Economic Progress
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
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ECONIS (ZBW)
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Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003676945
Saved in:
2
Kellogg on
marketing
Iacobucci, Dawn
(
ed.
)
-
J. L. Kellogg Graduate School of Management
-
2001
Persistent link: https://www.econbiz.de/10001528801
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