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~institution:"Jung von Matt AG <Hamburg>"
~subject:"Germany"
~subject:"Konsumentenverhalten"
~subject:"Success factor"
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Konsumentenverhalten
Success factor
Consumer behaviour
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Imagewerbung
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Feige, Stephan
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Fischer, Peter Mathias
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Jung von Matt AG <Hamburg>
Springer Fachmedien Wiesbaden
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Universität St. Gallen / Institut für Marketing
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htp St. Gallen Managementberatung AG
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ECONIS (ZBW)
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Marke Deutschland : Image und Mehrwert im internationalen Marketing ; Empirische Ergebnisse
Feige, Stephan
;
Fischer, Peter Mathias
;
Mahrenholz, …
-
2014
Persistent link: https://www.econbiz.de/10014290890
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