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Power to consumers
Cauberghe, Verolien (ed.); Hudders, Liselot (ed.);  … - ICORIA <16., 2017, Gent> - 2018
Persistent link: https://www.econbiz.de/10011917424
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Opinion Mining im Web 2.0 : Ansätze, Methoden, Vorgehensmodell
Petz, Gerald - 2019
Persistent link: https://www.econbiz.de/10011925085
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Concepts of quality connected to social media and emotions
Vlad, Denisa Elena - 2020
Persistent link: https://www.econbiz.de/10012135475
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Typenbasierte Integration von Markengemeinschaften : Ansätze eines strategischen Community Marketing
Wenzel, Melanie - 2016
Persistent link: https://www.econbiz.de/10011453592
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Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Kleine-Kalmer, Barbara - 2016
Persistent link: https://www.econbiz.de/10011407584