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~institution:"Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften"
~institution:"Springer Fachmedien Wiesbaden"
~person:"Vlad, Denisa Elena"
~subject:"Social Web"
~subject:"Social web"
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THE SElKATSUSHA AND THE FIGHT...
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Social Web
Social web
Consumer behaviour
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Emotion
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Emotionale Produktdifferenzierung
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Kaufentscheidung
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Konsumentenverhalten
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Product quality
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Produktqualität
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Qualität
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Vlad, Denisa Elena
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Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
Springer Fachmedien Wiesbaden
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Concepts of quality connected to social media and emotions
Vlad, Denisa Elena
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2020
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