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~institution:"Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften"
~institution:"Springer Fachmedien Wiesbaden"
~person:"Wenzel, Melanie"
~subject:"Social Web"
~subject:"Social web"
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THE SElKATSUSHA AND THE FIGHT...
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Typenbasierte Integration von Markengemeinschaften : Ansätze eines strategischen Community Marketing
Wenzel, Melanie
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2016
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