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Marketing-controlling in the service sector

Katona, Ferenc - Keleti Károly Gazdasági Kar, Óbudai Egyetem

in the manufacturing sector, in terms of the planning and evaluation tools employed in marketing-controlling. An overview … is given, of the set of marketing tools applied by enterprises providing services as well as their characteristics and … and the set of marketing tools used will be described based on the relevant literature.In order to demonstrate the …

Persistent link: https://www.econbiz.de/10010597912

Renaming as a tool of city-branding

PhD, Árpád Papp-Váry - Keleti Károly Gazdasági Kar, Óbudai Egyetem

reasons: the Soviet Union’s big leader’s names were often used in the cities’ names. Nowadays the changes have marketing …

Persistent link: https://www.econbiz.de/10009652539

Competitive Website Evaluation in Higher Education

Losonczi, György - Keleti Károly Gazdasági Kar, Óbudai Egyetem

This study addresses the issue of the competitive websites of the universities. Why is it important for the institutions to have competitive website? Because websites are the most important form of their online appearance, as a reflection of the style, the activity and the reputation of the...

Persistent link: https://www.econbiz.de/10010878303

Mobile phone usage and device selection of university students

SIMAY, Attila Endre - Keleti Károly Gazdasági Kar, Óbudai Egyetem

Nowadays, what can be identified as info-communication age, the mobile phone became a determinant technical device in life. I studied the mobile device selection criteria and usage habits of university students with a non-representative research. The results show that the price, look and shape...

Persistent link: https://www.econbiz.de/10008527336

Interrelation between advertising efficiency and corporate sales

KATONA, Ferenc - Keleti Károly Gazdasági Kar, Óbudai Egyetem

, thus yielding more results in the sphere of marketing. …

Persistent link: https://www.econbiz.de/10008527347

Investors Trust and PVGO

Szabó, Richard - Keleti Károly Gazdasági Kar, Óbudai Egyetem

ThePVGO of the share prices shows the investors future hope, also the trust in the market. If the global trends are changed, then nedd to valuated the theoretical thesis by the practice. Let’s look the BSE blue chips behavior since January 2011.

Persistent link: https://www.econbiz.de/10010597911

Styrol emission reduction during the processing of unsaturated polyester

Hegedûs, Mihály - Keleti Károly Gazdasági Kar, Óbudai Egyetem

Plastic products are widely used in our everyday life. During the the production and use of different plastic products, adverse health effects are often arising. Styrol plays a decisive role in the good mechanical aspects and heat resistancy of ready made form pieces of unsaturated polyester...

Persistent link: https://www.econbiz.de/10010597913

Attitudes of female pupils and students toward technology higher education programmes

Szekeres, Valéria; Takács, Erzsébet; Vicsek, Lilla; … - Keleti Károly Gazdasági Kar, Óbudai Egyetem

There is a shortage of electronic, mechanical engineers and IT professionals within some segments of the Hungarian labour market. The ratio of women specialized in these fields does not reach ten percentages. There are several reasons for that, including the strong stereotypes about the...

Persistent link: https://www.econbiz.de/10010597914

Dealing with the Challenges of Capital Inflows: The case of Romania

Sadoveanu, Diana - Keleti Károly Gazdasági Kar, Óbudai Egyetem

In the context of the global financial crisis, many emerging countries experienced a significant degree of volatility in the foreign capital inflows. Sudden stops of capital inflows and increases in risk premia caused significant negative consequences to their economies. In this paper was...

Persistent link: https://www.econbiz.de/10010597915

Workforce Movement: Romania and the European Union

Pociovalisteanu, Diana Mihaela - Keleti Károly Gazdasági Kar, Óbudai Egyetem

Workforce movement might be a problem of every country and has negative political, social and economic consequences. Free movement of people is one of the most fundamental freedoms guaranteed by European Union law and it is a necessary precondition for building a single market. The mobility of...

Persistent link: https://www.econbiz.de/10010597916