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~institution:"Kellogg School of Management"
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Brand management
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Kellogg School of Management
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
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Kellogg School of Management <Evanston, Ill.>
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
Tybout, Alice M.
(
contributor
);
Calkins, Tim
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10013490233
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