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CIPR Guest Lecture - Sarah McCartney 'Inside Out'
Leeds Metropolitan University - 2010
The fourth lecture in the CIPR guest lecture series was led by writing guru, Sarah McCartney. Aside from writing the LUSH Times, which is read by over one million people, Sarah has also pursued her own interests, launching her Yogateds company with her mother, as well as writing a book called...
Persistent link: https://www.econbiz.de/10009462221
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The role of international marketing channels in economic development: A structural analysis of the effects of exporting and importing on economic level and basic needs.
Mullen, Michael R. - The University of North Carolina at Chapel Hill
International marketing is growing in volume and importance for firms. Consequently, the impact of international … marketing on society has also taken on additional importance. Distribution through international marketing channels, often … referred to as exporting and importing, is the most frequently researched aspect of international marketing. Many marketing …
Persistent link: https://www.econbiz.de/10009431626
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Cross-promotion as tactical alliance: Theory and implementation.
Basuroy, Suman. - University of Pittsburgh
The growth of promotional wars among brands in the 1980s, combined with the fact that promotions are mostly used by the current buyers of the brand which cannibalizes regular sales, has resulted in several innovative promotional tactics that look at brand competition in a broad strategic...
Persistent link: https://www.econbiz.de/10009431634