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Quantifying Brand Loyalty : Evidence from the Cigarette Market
DeCicca, Philip; Kenkel, Donald Scott; Liu, Feng; … - National Bureau of Economic Research - 2021
Reservations. The regime change represents a unique opportunity to quantify brand loyalty because it almost doubled the price of … premium-brand cigarettes, while Native brands were still untaxed. We use data from two different sources--the New York State … three-quarters remained brand loyal …
Persistent link: https://www.econbiz.de/10012510568
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Deep Habits
Ravn, Morten - 2004
typically assumed ad-hoc in customer market and brand switching cost models. A central result of the paper is that deep habits …
Persistent link: https://www.econbiz.de/10012468432
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Millennials and the Take-Off of Craft Brands : Preference Formation in the U.S. Beer Industry
Bronnenberg, Bart J.; Dube, Jean-Pierre H.; Joo, Joonhwi - National Bureau of Economic Research - 2021
We conduct an empirical case study of the U.S. beer industry to analyze the disruptive effects of locally-manufactured, craft brands on market structure, an increasingly common phenomenon in CPG industries typically attributed to the emerging generation of adult Millennial consumers. We document...
Persistent link: https://www.econbiz.de/10012496172
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Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium
Bronnenberg, Bart J. - 2014
suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …
Persistent link: https://www.econbiz.de/10012458372
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Die Immobilie als Marke
König, Verena; Barnert, Vera - 2021 - 2. korrigierte Auflage
STRATEGIEN ZUM AUFBAU EINER IDENTITÄTSBASIERTEN IMMOBILIENMARKE. Der Kauf einer Immobilie ist für die meisten Menschen die komplexeste Kaufentscheidung des Lebens und vielfach Ausdruck eines individuellen Lebensstils. Umso mehr verwundert es, wie wenig bisher in den Aufbau von Immobilien als...
Persistent link: https://www.econbiz.de/10013166071
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Die Immobilie als Marke
König, Verena; Barnert, Vera - 2021
Persistent link: https://www.econbiz.de/10012796789
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Brand Names Before the Industrial Revolution
Richardson, Gary - 2008
. Conspicuous characteristics fulfilled many of the functions that patents, trademarks, and brand names do today. The words that … referred to products with conspicuous characteristics served as brand names in the Middle Ages. Data drawn from an array of …
Persistent link: https://www.econbiz.de/10012464717
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Does Welfare Prevent Crime? The Criminal Justice Outcomes of Youth Removed From SSI
Deshpande, Manasi; Mueller-Smith, Michael - National Bureau of Economic Research - 2022
removal, youth are twice as likely to be charged with an illicit income-generating offense than they are to maintain steady …
Persistent link: https://www.econbiz.de/10012938769
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Minimum Wages and Teenage Childbearing : New Estimates Using a Dynamic Difference-in-Differences Approach
Rees, Daniel I.; Sabia, Joseph J.; Margolit, Rebecca - National Bureau of Economic Research - 2021
The minimum wage is increasingly viewed as an important tool for improving public health outcomes, including reducing childbearing among teenagers. Taken at face value, recently reported estimates suggest that raising the federal minimum wage to $15 per hour could reduce the number of teenage...
Persistent link: https://www.econbiz.de/10012660012
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Bad Lighting : Effects of Youth Indoor Tanning Prohibitions
Carpenter, Christopher; Churchill, Brandyn F.; Marcus, … - National Bureau of Economic Research - 2021
tanning using a difference-in-differences research design. We find that youth ITB prohibitions reduced population search … increased sun protective behaviors. We also find that youth ITB prohibitions significantly reduced the size of the indoor …
Persistent link: https://www.econbiz.de/10012660120