The conclusions of those studies is that the heads of service should focus not only on the management or marketing of the products, but also on corporate identity and corporate communication as well. The corporate identity and corporate communication are very close related with the...

SUMMARY Research object – consumers of ecological food products. Research subject – consumer behavior of ecological food products Research aim – to present marketing decisions stimulating purchase of ecological products. Tasks: 1.To analyze outward and inward factors impact on consumer...