SUMMARY Research object – consumers of ecological food products. Research subject – consumer behavior of ecological … analyze outward and inward factors impact on consumer behavior. 2.To identify marketing tools influence on consumer behavior …. 3.To prepare the research methodic of ecological products consumer behavior. 4.To conduct a sample survey and to …

.The key words: consumer, consumer behavior, need, relationship marketing, product, organization.The aim of the work is to … present milk processing companies relationship improvement means with consumers.The research object - consumer behavior ….The research subject – consumer behavior influence to the marketing decisions.The main tasks of the work are to:1. Characterize the …

strategy, consumer.The object of research – closed joint stock companies “Galinta ir partneriai” and “Skanėja”.The subject of … brand equity influence on consumer behavior.4. To conduct a sample survey and to analyze the GALINTA and SKANĖJA brands … influence on consumer attitudes and behavior.5. To recommend the brand equity management strategies for closed joint stock …