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~institution:"London School of Economics (LSE)"
~institution:"Springer Fachmedien Wiesbaden"
~institution:"Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften"
~language:"deu"
~person:"Hoberg, Philipp"
~subject:"Consumer behaviour"
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Consumer behaviour
Electronic Commerce
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Individualisierung
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Informationsverbreitung
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Online retailing
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Hoberg, Philipp
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Springer Fachmedien Wiesbaden
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
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Die Individualisierung des Informationsangebots im E-Commerce : Möglichkeiten und Grenzen der Generierung strategischer Wettbewerbsvorteile
Hoberg, Philipp
-
2018
Persistent link: https://www.econbiz.de/10011774303
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