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~institution:"London School of Economics (LSE)"
~institution:"Springer Fachmedien Wiesbaden"
~institution:"Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften"
~language:"deu"
~person:"Huber, Frank"
~subject:"Consumer behaviour"
~subject:"Welt"
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Consumer behaviour
Welt
Automotive market
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Brand image
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Brand management
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DaimlerChrysler AG
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Germany
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Huber, Frank
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Springer Fachmedien Wiesbaden
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
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Der Wert der Markenpersönlichkeit : das Phänomen der strategischen Positionierung von Marken
Weis, Michaela
;
Huber, Frank
-
2000
Persistent link: https://www.econbiz.de/10001431447
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