Showing 1 - 10 of 14
This paper provides evidence that managers adjust firm advertising, in part, to attract investor attention and … influence short-term stock returns. First, I show that increased advertising spending is associated with a contemporaneous rise … increase in advertising spending prior to insider sales, and a significant decrease in the subsequent year. Additional analyses …
Persistent link: https://www.econbiz.de/10010745567
increased. The importance of these commercial pressures is analysed. Do children understand advertising? How is child poverty …
Persistent link: https://www.econbiz.de/10010746144
In this paper we consider a two-stage duopoly game where firms first decide whether to invest in advertising and then … compete in prices. Advertising has two effects: a market enlargement for both firms and a predatory gain for the investing … investment in advertising and that strong product substitutability may induce a coordination problem. …
Persistent link: https://www.econbiz.de/10011071103
Many cultural products have the same nonrival nature as scientific knowledge. They therefore face identical difficulties in creation and dissemination. One traditional view says market failure is endemic: societies tolerate monopolistic inefficiency in intellectual property (IP) protection to...
Persistent link: https://www.econbiz.de/10010884530
This report provides a synthesis of theoretical and empirical work in the sciences and social sciences that indicates the drivers, opportunities, threats, and barriers to the future evolution of cyberspace and the feasibility of crime prevention measures. It is based on 10 state-of-the-art...
Persistent link: https://www.econbiz.de/10010884625
of the older media and signs of a greater receptivity to such an approach in some studies of Internet developments and …
Persistent link: https://www.econbiz.de/10010928646
Digital goods are bitstrings, sequences of 0s and 1s, which have economic value. They are distinguished from other goods by five characteristics: digital goods are nonrival, infinitely expansible, discrete, aspatial, and recombinant. The New Economy is one where the economics of digital goods...
Persistent link: https://www.econbiz.de/10010746188
, and what the implications of those differences are for the Internet. Drawing on mass media, advocacy, and regulatory … for the Internet to continue to thrive as a global medium. …
Persistent link: https://www.econbiz.de/10010746694
) Internet skills and their potential predictors were assessed among a sample of Dutch primary school children. The findings … suggest that primary school children possess sufficient levels of fundamental but not advanced Internet skills and, hence …, might not be able to make best use of important opportunities the Internet has to offer. Children employed very ineffective …
Persistent link: https://www.econbiz.de/10011126351
Recent anxieties over the digital divide have centered on the observation that uptake of the Internet is shaped by a … number of identifiable, place-based factors. Yet is the Internet any more a product of material geography than previous …
Persistent link: https://www.econbiz.de/10011071144