Driessens, Olivier; Joye, Stijn; Biltereyst, Daniel - London School of Economics (LSE) - 2012
have become indispensable for the charity industry. This has provoked both negative and positive appraisals, although the … providing a systematic analysis of the roles celebrities play in telethons, which we redefine as charity media events, allowing … analysis, we have analysed two charity media events following the 2010 Haitian earthquake. In general, four distinct roles have …