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~institution:"Macquarie University / Department of Business"
~subject:"E-commerce"
~subject:"Theorie"
~subject:"Werbung"
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Forget the blood and gore : an alternative message strategy to help adolescents avoid cigarette smoking
De Meyrick, Julian
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2000
Persistent link: https://www.econbiz.de/10001549010
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If emotions do play an important role in decisions, what implications does this have for communication strategy development and tactical implementation?
Buchanan, June
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2001
Persistent link: https://www.econbiz.de/10001566892
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