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In this paper some principal possibilities and developments for the future research activities on organization and management, and dilemmas connected with that area are analysed and discussed. The authorís position is that the fundamentals in this field were cleared up and finally established...
Persistent link: https://www.econbiz.de/10004970085
The current study defines the platform for approaching the subject of marketing financial services to businesses. The relationship between a financial institution and its business customer has been analyzed in the framework of relationship marketing. The author proposes that there are multiple...
Persistent link: https://www.econbiz.de/10004971450