Narrow search
Showing 1 - 10 of 111
Cover Image
The Quest for Appropriate Remedies in the Microsoft Antitrust EU Cases: A Comparative Appraisal
Economides, Nicholas; Lianos, Ioannis - NET Institute - 2009
The Microsoft cases in the United States and in Europe have been influential in determining the contours of the substantive liability standards for dominant firms in US antitrust law and in EC Competition law. The competition law remedies that were adopted, following the finding of liability,...
Persistent link: https://www.econbiz.de/10004967587
Cover Image
A Critical Appraisal of Remedies in the EU Microsoft Cases
Economides, Nicholas; Lianos, Ioannis - NET Institute - 2009
We discuss and compare the remedies in the two cases antitrust cases of the European Union (EU) against Microsoft. The first EU case alleged (i) that Microsoft illegally bundled the Windows Media Player (WMP) with Windows; and (ii) that Microsoft did not provide adequate documentation that would...
Persistent link: https://www.econbiz.de/10008621689
Cover Image
Price Wars in Two-Sided Markets: The case of the UK Quality Newspapers
Behringer, Stefan; Filistrucchi, Lapo - NET Institute - 2009
of circulation on advertising demand. Editors choose first the political position, then simultaneously cover prices and … advertising tariffs. We contribute to the literature on two-sided markets by endogenizing the political differentiation of …
Persistent link: https://www.econbiz.de/10008525325
Cover Image
Bundling and Tying
Economides, Nicholas - NET Institute - 2014
We discuss strategic ways that sellers can use tying and bundling with requirement conditions to extract consumer surplus. We analyze different types of tying and bundling creating (i) intra-product price discrimination; (ii) intra-consumer price discrimination; and (iii) inter-product price...
Persistent link: https://www.econbiz.de/10010938600
Cover Image
Tying, Bundling, and Loyalty/Requirement Rebates
Economides, Nicholas - NET Institute - 2010
show that the Chicago School Theory of a single monopoly surplus that justifies tying, bundling, and loyalty …
Persistent link: https://www.econbiz.de/10008774549
Cover Image
Virality, Network Effects and Advertising Effectiveness
Tucker, Catherine - NET Institute - 2011
data on the real-life virality of 400 video ads, and crowd-sourced measurement of advertising effectiveness among 24 … there was a decline in overall advertising effectiveness at 3-4 million views. Importantly, ads that generated both views …
Persistent link: https://www.econbiz.de/10009368494
Cover Image
Social Networks, Personalized Advertising, and Privacy Controls
Tucker, Catherine - NET Institute - 2010
they are to click on online advertising. The paper uses data from a randomized field experiment that examined the relative … effective strategy for advertising-supported websites. …
Persistent link: https://www.econbiz.de/10008673511
Cover Image
Common Agency and Coordinated Bids in Sponsored Search Auctions
Decarolis, Francesco; Goldmanis, Maris; Penta, Antonio - NET Institute - 2013
As auctions are becoming the main mechanism for selling advertisement space on the web, marketing agencies specialized in bidding in online auctions are proliferating. We analyze theoretically how bidding delegation to a common marketing agency can undermine both revenues and efficiency of the...
Persistent link: https://www.econbiz.de/10010905454
Cover Image
Search Engine Advertising: Pricing Ads to Context
Goldfarb, Avi; Tucker, Catherine - NET Institute - 2007
displayed alongside these results is priced using a separate auction. Search engine advertising prices therefore reflect … policy debate asks if this marketing strategy merely makes advertising more informative, or whether it also effectively … extracts rent from advertisers. To inform this debate and to better understand search engine advertising more generally, we …
Persistent link: https://www.econbiz.de/10005585483
Cover Image
Adware, Shareware, and Consumer Privacy
Gantman, Nataly; Spiegel, Yossi - NET Institute - 2004
Programmers can distribute new software to online users either for a fee as shareware or bundle it with advertising …
Persistent link: https://www.econbiz.de/10005622737