There are examples of entry in two-sided markets, where first entrants occupy a `central location' and serve agents …

prices and advertising tariffs. We build on the work of Gabszewicz, Laussel and Sonnac (2001, 2002), whose model we take as …), cover prices are positive and the minimal differentiation outcome does not depend on the size of the advertising market. We … to cooperate in setting cover prices and advertising tariffs but not the editorial line …

implications on the amount of persuasive advertising firms should conduct in such markets. …