Showing 1 - 2 of 2
Programmers can distribute new software to online users either for a fee as shareware or bundle it with advertising …
Persistent link: https://www.econbiz.de/10005622737
prices and advertising tariffs. We build on the work of Gabszewicz, Laussel and Sonnac (2001, 2002), whose model we take as …), cover prices are positive and the minimal differentiation outcome does not depend on the size of the advertising market. We … to cooperate in setting cover prices and advertising tariffs but not the editorial line …
Persistent link: https://www.econbiz.de/10010905448