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As online information availability for products and services is increasing and as buyers engage in more online search prior to purchase decisions, it is becoming more important for firms to know when to invest to reduce buyer uncertainty. This article argues that today's firms should view...
Persistent link: https://www.econbiz.de/10010905465
to analyze the social learning mechanism and its effect on the seller's pricing decision. This analysis borrows from the … literature on social learning and on pricing and revenue management. Consumers follow a naive decision rule and, under some … conditions, eventually learn the product's quality. Using mean-field approximation, the dynamics of this learning process are …
Persistent link: https://www.econbiz.de/10010905450
to analyze the social learning mechanism and its effect on the seller's pricing decision. Consumers follow an intuitive … non-Bayesian decision rule and, under some conditions, eventually learn the product's quality. We show how the learning … of this learning process, its dependence on the price, and the market heterogeneity with respect to quality preferences …
Persistent link: https://www.econbiz.de/10010584157
reduction in required transaction costs: learning, reputation building and platform policy. I show that all three are likely …
Persistent link: https://www.econbiz.de/10010584160
. The ratings data of Netflix is used to fit a structural Bayesian learning model. This model links revealed experience …
Persistent link: https://www.econbiz.de/10005622704
How did the diffusion of the Internet affect performance and product quality in the airline industry? We argue that the … growth patterns in Internet access, we find a positive relationship between Internet access and scheduled flight times. The …. We also find that despite longer scheduled flight times, flight delays increased as passengers gained Internet access …
Persistent link: https://www.econbiz.de/10010905458
We analyze the linking and versioning strategies of a media firm when facing competition from blogs, search engines and news aggregators. First, we show that when the publisher competes against a blog it is less likely to release a “fighting version” if this generates significant spillovers...
Persistent link: https://www.econbiz.de/10010584164
The advance selling strategy is implemented when a firm offers consumers the opportunity to order its product in advance of the regular selling season. Advance selling reduces uncertainty for both the firm and the buyer and enables the firm to update its forecast of future demand. The...
Persistent link: https://www.econbiz.de/10010905455
This paper studies the competition between firms for influencers in a network. Firms spend effort to convince influencers to recommend their products. The analysis identifies the offensive and defensive roles of spending on influencers. The value of an influencer only depends on the in-degree...
Persistent link: https://www.econbiz.de/10010905472
This paper investigates the optimal design of crowdfunding where crowdfunders are potential consumers with standard motivations and entrepreneurs are profit-maximizing agents. We characterize the typical crowdfunding mechanism where the entrepreneur commits to produce only if aggregate funding...
Persistent link: https://www.econbiz.de/10010936553