Showing 1 - 10 of 51
Imbalances in supply and demand often cause the price for the same good to vary across geographic locations. Economic theory suggests that if the price differential is greater than the cost of transporting the good between locations, then buyers will shift demand from high-price locations to...
Persistent link: https://www.econbiz.de/10009358872
This paper studies a "market creating" firm (platform) that offers a matching environment by charging an access fee to a population of high and low type users who wish to form a match. We focus on an environment where users only observe a signal of their randomly assigned partner's type and...
Persistent link: https://www.econbiz.de/10009358868
The literature on information aggregation predicts that market growth unambiguously reduces uncertainty about the value of traded goods. The results were developed within the classical model, which assumes that traders’ values for the exchanged good are determined by fundamental (common)...
Persistent link: https://www.econbiz.de/10010905451
As auctions are becoming the main mechanism for selling advertisement space on the web, marketing agencies specialized in bidding in online auctions are proliferating. We analyze theoretically how bidding delegation to a common marketing agency can undermine both revenues and efficiency of the...
Persistent link: https://www.econbiz.de/10010905454
This paper studies the competition between firms for influencers in a network. Firms spend effort to convince influencers to recommend their products. The analysis identifies the offensive and defensive roles of spending on influencers. The value of an influencer only depends on the in-degree...
Persistent link: https://www.econbiz.de/10010905472
Increasingly sophisticated tracking technology offers publishers the ability to offer targeted advertisements to advertisers. Such targeting enhances advertising efficiency by improving the match quality between advertisers and users, but also thins the market of interested advertisers. Using...
Persistent link: https://www.econbiz.de/10009391685
This paper analyzes a unique dataset of art auctions on eBay. We study the behavior of buyers and sellers, demand and supply, by means of a novel structural estimation approach. Our empirical framework considers the process of arrival of new bidders as well as the distribution of bidder...
Persistent link: https://www.econbiz.de/10005585491
Sponsored search advertising is ascendant---Jupiter Research reports expenditures rose 28% in 2007 to $8.9B and will continue to rise at a 15% CAGR, making it one of the major trends to affect the marketing landscape. Yet little, if any empirical research focuses upon search engine marketing...
Persistent link: https://www.econbiz.de/10005622736
Online labor markets are platforms that facilitate Buyer-Determined (BD) auctions in which buyers can identify and hire service providers who bid to offer IT services. We examine the effect of bid visibility (i.e., open bid versus sealed bid) on the bidders’ entry strategies (number of...
Persistent link: https://www.econbiz.de/10011141097
This paper studies the impact of heterogeneity in interdependence of trader values on price inference and welfare. A model of double auction with quasilinear-quadratic utilities is introduced that allows for arbitrary Gaussian information structures. With heterogeneous interdependence, some...
Persistent link: https://www.econbiz.de/10010698671