Ramachandran, Vandana; Viswanathan, Siva; Gosain, Sanjay - NET Institute - 2007
Secondary markets have adopted a number of quality signaling mechanisms such as certification to reduce information … on the salience and value of a traditional quality signal such as certification? We draw upon a unique and extensive … purchase process to examine the impact of their information-acquisition on the choice of certification, as well as the price …