This paper links empirical literature on the use of price as an entry deterring mechanism with literature on the effect … incumbent cable TV firms use price to deter entry by telecom overbuilders as well as cities with municipal utilities. There is … evidence that incumbents use price to deter cable overbuilders. In addition to linking entry deterrence with multi …

newspapers, quality can increase or decrease depending on the sensitivity of advertising revenue to quality. …

advertisers. Such targeting enhances advertising efficiency by improving the match quality between advertisers and users, but also … allocations and revenues as Myerson's optimal mechanism, and outperforms the second-price auction with reserve. For the AdECN data …% relative to an optimal second-price auction. …

This paper investigates the price war in the UK quality newspaper industry in the 1990s. We build a model of the … of circulation on advertising demand. Editors choose first the political position, then simultaneously cover prices and … advertising tariffs. We contribute to the literature on two-sided markets by endogenizing the political differentiation of …

results, has emerged as a predominant form of advertising on the Internet. This paper studies a product-di¤erentiation model …

“ambulance-chaser” regulations across states. Where contingency fee limits exist, the relative price of advertising is $2 … displayed alongside these results is priced using a separate auction. Search engine advertising prices therefore reflect … policy debate asks if this marketing strategy merely makes advertising more informative, or whether it also effectively …

oligopolistic publishers who choose subscription and advertising prices, while taking the interactions between the two-sides of the …

Websites increasingly allow advertisers to choose whether to bid for advertising on a per-impression or per-click basis … auction used in practice to incent brand advertisers to bid for impressions, which leaves the seller of online advertising …

Programmers can distribute new software to online users either for a fee as shareware or bundle it with advertising …