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Whose and What Chatter Matters? The Impact of Tweets on Movie Sales Framework
Liu, Yizao; Rui, Huaxia; Whinston, Andrew - NET Institute - 2011
Social broadcasting networks such as Twitter in the U.S. and Weibo in China are transforming the way online word-of-mouth (WOM) is disseminated and consumed in the digital age. We investigate whether and how Twitter WOM affects movie sales by estimating a dynamic panel data model using publicly...
Persistent link: https://www.econbiz.de/10010905463
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An Equilibrium Model of User Generated Content
Ahn, Dae-Yong; Duan, Jason A.; Mela, Carl F. - NET Institute - 2011
, ignoring these beliefs leads to erroneous inferences about consumer behavior, and that these beliefs have an important …
Persistent link: https://www.econbiz.de/10009368550
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Stuck in the Adoption Funnel: The Effect of Delays in the Adoption Process on Ultimate Adoption
Lambrecht, Anja; Seim, Katja; Tucker, Catherine - NET Institute - 2007
consistent with laboratory findings on consumer memory. We explore this question using data from a German retail bank where only …
Persistent link: https://www.econbiz.de/10005459403
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Group Coupons: Interpersonal Bundling on the Internet
Chen, Yongmin; Zhang, Tianle - NET Institute - 2012
Sellers sometimes offer goods for sale under both a regular price and a discount for group purchase if the consumer …
Persistent link: https://www.econbiz.de/10010582203