evaluate the individual characteristics of a product (e.g., image quality and battery life for a digital camera). Then, as a …

, marketplace design, and firm strategy. However, how to empirically measure product types remains a challenge, and this challenge …

estimates can inform the promotional strategy of a vehicle manufacturer. Counterfactual simulations indicate that subsidizing …

order of the customer valuation. Further, the seller’s optimal strategy is socially optimal. Under single-pricing and … price. In the case of random seeding with limited control, we identify an optimal strategy and conditions under which the …

The advance selling strategy is implemented when a firm offers consumers the opportunity to order its product in …

decisions, and second, how a retailer can benefit from setting up a digital platform and helping consumers collect more product … which product has a good fit. Furthermore, our analysis shows that a retailer's incentive to set up a digital platform and … consumer social learning. Our result highlights the unique motive of big retailers to embrace the digital era when internet …