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This paper investigates how internet users' perception of control over their personal information affects how likely they are to click on online advertising. The paper uses data from a randomized field experiment that examined the relative effectiveness of personalizing ad copy to mesh with...
Persistent link: https://www.econbiz.de/10008673511
the same time, adware also raises privacy concerns. We study the e¤ect of programmers’ choice between shareware and adware … the one hand and their loss of privacy on the other hand. We also examine the implications of improvements in the …
Persistent link: https://www.econbiz.de/10005622737
privacy, which results in the highest profit for the monopolist. In fact, all consumers are better off when opting out is … when opting out is prohibitively costly. We introduce the notion of a privacy gatekeeper --- a third party that is able to … act as a privacy conduit and set the cost of opting out. We prove that the privacy gatekeeper only charges the firm in …
Persistent link: https://www.econbiz.de/10005622740