Showing 1 - 10 of 47
We analyse the effects of the advertising ban on French public television, which came into effect on the 5th of January 2009. The ban forbids commercial advertising on public TV in the time slot 20.00-6.00. By using a difference-in-difference approach we show that advertising which was...
Persistent link: https://www.econbiz.de/10010584156
We study optimal cartel prices in a two-sided market. We present a simple model showing that prices above the two-sided monopoly price may prevail on one side of a two-sided market as a means to enhance the sustainability of the cartel. We prove that in such a case a higher benefit from the...
Persistent link: https://www.econbiz.de/10010936552
The Internet has drastically altered the nature of competition in the news industry. This article develops a model of …
Persistent link: https://www.econbiz.de/10009352208
) newspapers in the Internet. For this purpose, we build a model of multiple issues which allows each newspaper to choose quality …
Persistent link: https://www.econbiz.de/10010905459
Although many streams of literature have recognized that firms with broader scope often underperform those with greater focus, relatively little research has examined the mechanisms that might account for these diseconomies of scope. One potential mechanism is that uncertainty shocks -- events...
Persistent link: https://www.econbiz.de/10009352210
Many scholars argue that content providers, when incentivized by ad revenue, are more likely to tailor their content to attract “eyeballs,” and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the launch of an...
Persistent link: https://www.econbiz.de/10009358874
This paper empirically investigates the relation between vertical integration and video game performance in the US video game industry. For this purpose, we use a widely used data set from NPD on video game monthly sales from October 2000 to October 2007. We complement these data with handly...
Persistent link: https://www.econbiz.de/10008672215
We present a theory for why it might be rational for a platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there are direct network effects,...
Persistent link: https://www.econbiz.de/10008673512
of how incumbent media platforms respond to technologically disruptive entrants in multi-sided markets. …
Persistent link: https://www.econbiz.de/10008673515
We model a two-sided market with heterogeneous customers and two heterogeneous network effects. In our model, customers on each market side care differently about both the number and the type of customers on the other side. Examples of two-sided markets are online platforms or daily newspapers....
Persistent link: https://www.econbiz.de/10010698672