newspapers, quality can increase or decrease depending on the sensitivity of advertising revenue to quality. …

advertisers. Such targeting enhances advertising efficiency by improving the match quality between advertisers and users, but also …

of circulation on advertising demand. Editors choose first the political position, then simultaneously cover prices and … advertising tariffs. We contribute to the literature on two-sided markets by endogenizing the political differentiation of …

results, has emerged as a predominant form of advertising on the Internet. This paper studies a product-di¤erentiation model …

displayed alongside these results is priced using a separate auction. Search engine advertising prices therefore reflect … policy debate asks if this marketing strategy merely makes advertising more informative, or whether it also effectively … extracts rent from advertisers. To inform this debate and to better understand search engine advertising more generally, we …

oligopolistic publishers who choose subscription and advertising prices, while taking the interactions between the two-sides of the …

Websites increasingly allow advertisers to choose whether to bid for advertising on a per-impression or per-click basis … auction used in practice to incent brand advertisers to bid for impressions, which leaves the seller of online advertising …

Programmers can distribute new software to online users either for a fee as shareware or bundle it with advertising …