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Deriving the Pricing Power of Product Features by Mining Consumer Reviews

Archak, Nikolay; Ghose, Anindya; Ipeirotis, Panagiotis G. - NET Institute - 2007

The increasing pervasiveness of the Internet has dramatically changed the way that consumers shop for goods. Consumer-generated product reviews have become a valuable source of information for customers, who read the reviews and decide whether to buy the product based on the information...

Persistent link: https://www.econbiz.de/10005585475

e-Book Platform Competition in the Presence of Two-Sided Network Externalities

Jiang, Yabing - NET Institute - 2012

The success of the Kindle e-book platform and the increased popularity of e-books among members of the reading community have attracted extensive interest in the high-tech industry. New platform providers are jumping in the market to compete for device and e-book sales. In this paper, we model...

Persistent link: https://www.econbiz.de/10010905457

Assessing the Value of Network Security Technologies: The Impact of Configuration and Interaction on Value

Cavusoglu, Huseyin; Cavusoglu, Hasan - NET Institute - 2007

Proper configuration of security technologies is critical to balance the access and protection requirements of information. The common practice of using a layered security architecture that has multiple technologies amplifies the need for proper configuration because the configuration decision...

Persistent link: https://www.econbiz.de/10005585488

A Dynamic Model of Sponsored Search Advertising

Yao, Song; Mela, Carl F. - NET Institute - 2008

Sponsored search advertising is ascendant---Jupiter Research reports expenditures rose 28% in 2007 to $8.9B and will continue to rise at a 15% CAGR, making it one of the major trends to affect the marketing landscape. Yet little, if any empirical research focuses upon search engine marketing...

Persistent link: https://www.econbiz.de/10005622736

Mass Customization with Vertically Differentiated Products

Loginova, Oksana; Wang, X. Henry - NET Institute - 2008

most preferred variety and a quality valuation. Customization provides ideal varieties but has no effect on product … equilibrium either both firms customize, only the higher quality firm customizes, or no firm customizes. Even if customization is … the total welfare changes with the fixed cost of customization. Interestingly, the relationship is not always monotonic …

Persistent link: https://www.econbiz.de/10005760654

Design of Consumer Review Systems and Product Pricing

Jiang, Yabing; Guo, Hong - NET Institute - 2012

Consumer review systems have become an important marketing communication tool through which consumers share and learn product information. Although there is abundant evidence that consumer reviews have significant impact on consumer purchasing decisions, the design of consumer review systems and...

Persistent link: https://www.econbiz.de/10010905464

Shopping Cost and Brand Exploration in Online Grocery

Pozzi, Andrea - NET Institute - 2009

This paper explores differences in consumers' grocery shopping behavior when they shop online and in a brick-and-mortar store. To do so, I assemble a new scanner dataset that tracks customers' grocery purchases in-store and on the Internet. This allows comparison in behavior of the same...

Persistent link: https://www.econbiz.de/10008514804

Market Entry in E-Commerce

Kasy, Maximilian; Kummer, Michael - NET Institute - 2008

We analyze the behavior of start-ups in e-commerce, namely on Austria's leading price-comparison-site, a multi-product environment with almost complete information. We use weekly panel data on price-quotes of digicams, Audio/HiFi-equipment and hardware. We furthermore use advanced estimation...

Persistent link: https://www.econbiz.de/10005459401

Paid Placement: Advertising and Search on the Internet

Chen, Yongmin; He, Chuan - NET Institute - 2006

Paid placement, where advertisers bid payments to a search engine to have their products appear next to keyword search results, has emerged as a predominant form of advertising on the Internet. This paper studies a product-di¤erentiation model where consumers are initially uncertain about the...

Persistent link: https://www.econbiz.de/10005459404

Do Social Networks Solve Information Problems for Peer-to-Peer Lending? Evidence from Prosper.com

Freedman, Seth; Jin, Ginger Zhe - NET Institute - 2008

This paper studies peer-to-peer (p2p) lending on the Internet. Prosper.com, the first p2p lending website in the US, matches individual lenders and borrowers for unsecured consumer loans. Using transaction data from June 1, 2006 to July 31, 2008, we examine what information problems exist on...

Persistent link: https://www.econbiz.de/10005622723