Carmi, Eyal; OEstreicher-Singer, Gal; Sundararajan, Arun - NET Institute - 2010
We study the online contagion of exogenous demand shocks generated by book reviews featured on the Oprah Winfrey TV show and published in the New York Times, through the co-purchase recommendation network on Amazon.com. These exogenous events may ripple through and affect the demand for a...