There are examples of entry in two-sided markets, where first entrants occupy a `central location' and serve agents with `intermediate tastes', while later entrants are niche players. Why would the first entrant choose to become a `general' platform, given that later entrants will not have...

We examine the price decisions in a vertically differentiated duopoly where the decision to buy a good depends not only upon the intrinsic utility from consuming it but also upon the social attributes (prestige, uniqueness etc.) associated with its consumption. These social attributes are...

This paper studies the role of firm heterogeneity and information spillovers in the sourcing decision to provide web services. To this end, we develop a theoretical model that relates these factors to firms' decisions to outsource or use in-house resources (insource). Based on this theoretical...