Showing 1 - 10 of 34
for assessing the influence of networks on demand and revenue patterns in electronic commerce, and provides new empirical …
Persistent link: https://www.econbiz.de/10005040808
diffusion and usage intensity of SWIFT between more than 100 countries, this study finds that, among other characteristics …
Persistent link: https://www.econbiz.de/10010905453
of the Toyota Prius Hybrid in California reveals evidence for social influence in diffusion, and demonstrates the …
Persistent link: https://www.econbiz.de/10010905471
In this paper, we study the dynamics of usage intensity of second-generation cellular telephony over the diffusion … conclusions about the underlying drivers of technology diffusion? Second, what effect does the existence and penetration of … previous generations and other networks in the same generation on network usage intensity? Using an operator-level panel …
Persistent link: https://www.econbiz.de/10005459410
We present preliminary results from a small-scale natural field experiment aimed at exploring online social contagion, with an application to charitable giving. We worked in partnership with Heifer International, a non-profit organization aimed at fighting poverty in developing countries, and...
Persistent link: https://www.econbiz.de/10010584163
This paper uses a randomized experiment to study whether social networks affect vote choice. In a fiercely contested …
Persistent link: https://www.econbiz.de/10010905470
first impressions dominate, firm profits for dense networks are higher, but when recommendations have a cumulative influence …
Persistent link: https://www.econbiz.de/10010905472
, irrespective of the seller's commitment power. Going beyond this family of networks, in general the seller's commitment power …
Persistent link: https://www.econbiz.de/10010930535
We model consumer social networks as information collection media and examine two major issues: first, how consumers … feedbacks on social networks. Our analysis identifies two important structure features of consumer social networks that affect … overall social connectivity, with more product feedbacks collected on social networks consumers are more likely to form …
Persistent link: https://www.econbiz.de/10010930536
Many video ads are designed to go viral, so that the total number of views they receive depends on customers sharing the ads with their friends. This paper explores the relationship between achieving this endogenous reach and the effectiveness of the ad at persuading a consumer to purchase or...
Persistent link: https://www.econbiz.de/10009368494