During health crises, like COVID-19, individuals are inundated with messages promoting health-preserving behavior. Does additional light-touch messaging by a credible individual change behavior? Do the features of the message matter? To answer this, we conducted a large-scale messaging campaign...

High-value preventive care is often underutilized. We study persuasion regarding the medical benefits of influenza vaccination by experimentally varying race concordance between sender and receiver, and, among Black respondents, a discordant sender's acknowledgement of historical injustice and...

We study the effect of diversity in the physician workforce on the demand for preventive care among African-American men. Black men have the lowest life expectancy of any major demographic group in the U.S., and much of the disadvantage is due to chronic diseases which are amenable to primary...