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Market Provision of Public Goods : The Case of Broadcasting
Anderson, Simon P. - 2000
This paper studies the market provision of a specific type of public good: radio and television broadcasts. Its main …
Persistent link: https://www.econbiz.de/10012471263
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How and When to Use the Political Cycle to Identify Advertising Effects
Moshary, Sarah - 2020
A central challenge in estimating the causal effect of TV advertising on demand is isolating quasi-random variation in advertising. Political advertising, which topped $14 billion in expenditures in 2016, has been proposed as a plausible source of such variation and thus a candidate for an...
Persistent link: https://www.econbiz.de/10012481544
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"Lost" on the Web : Does Web Distribution Stimulate or Depress Television Viewing?
Waldfogel, Joel - 2007
from network television shows. Networks fear that availability of their clips on YouTube will depress television viewing …. But unauthorized clips are also free advertising for television shows. As YouTube has grown quickly, major networks have … web distribution on television viewing between 2005 and 2007 using a survey of Penn students on their tendencies to watch …
Persistent link: https://www.econbiz.de/10012465149