What drives change in a society's values? From Marx to modernization theory, scholars have identified a connection between structural transformation and social change. To understand how changes in a society's dominant mode of production affect its dominant values, we examine the case of the...

Why are certain movies more successful in some markets than others? Are the entertainment products we consume reflective of our core values and beliefs? These questions drive our investigation into the relationship between a society's oral tradition and the financial success of films. We combine...