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What accounts for the diversity and limited concentration that has long characterized the organization of the advertising agency industry? This question is addressed by treating an advertising agency as a multiproduct firm. The firm's product line or service mix is defined in terms of the set of...
Persistent link: https://www.econbiz.de/10012474089
We test how donors respond to new information about a charity's effectiveness. Freedom from Hunger implemented a test of its direct marketing solicitations, varying letters by whether they include a discussion of their program's impact as measured by scientific research. The base script, used...
Persistent link: https://www.econbiz.de/10012458617
We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a pharmaceutical firm's DTCA strategy. We highlight how the profitability of DTCA varies with the characteristics of the condition that the advertised drug treats, the incidence of...
Persistent link: https://www.econbiz.de/10012458869
transactions cost-mobility constraints. Contracts provide full unemployment insurance for risks that are diversifiable by pooling … among firms. Nondiversifiable (macro) risks are only partially shifted,largely through self-insurance (contingency saving … value because it reduces lifetime consumption. The main empirical implication of contract theory is shown to be closely …
Persistent link: https://www.econbiz.de/10012478007
Do new migration opportunities for rural households change the nature and extent of informal risk sharing? We experimentally document that randomly offering poor rural households subsidies to migrate leads to a 40% improvement in risk sharing in their villages. We explain this finding using a...
Persistent link: https://www.econbiz.de/10012480029
Can measured risk attitudes and associated structural models predict insurance demand? In an experiment (n = 1,730), we … parameterize seventeen common structural models (e.g., expected utility, cumulative prospect theory). Subjects also make twelve … insurance choices over different loss probabilities and prices. The insurance choices show coherence and some correlation with …
Persistent link: https://www.econbiz.de/10012480452
Insurance affects the variability of consumption over time, which is not captured in standard expected utility of … value of insurance. Liquidity constraints generate high insurance demand when premiums are due smoothly, sometimes leading … to seemingly dominated choices. Conversely, a risk-averse person may value insurance below its expected value and appear …
Persistent link: https://www.econbiz.de/10012480646
illness can significantly increase the value of statistical life, helping to reconcile theory with empirical findings that …
Persistent link: https://www.econbiz.de/10012480708
Shiller (2003) and others have argued for the creation of financial instruments that allow individuals to insure risks associated with their lifetime labor income. In this paper, we argue that while the purpose of such assets is to smooth consumption across states of nature, one must also...
Persistent link: https://www.econbiz.de/10012462822
, the age profile of the insurance coefficient is sharply increasing, whereas BPP find no clear age slope in their estimate … estimator of the true insurance coefficient has, in general, a downward bias that grows as borrowing limits become tighter …
Persistent link: https://www.econbiz.de/10012463096