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The economics of new goods : [contains revised versions of the papers and discussion presented at the Conference on Research in Income and Wealth entitled New Products : history, t...

Bresnahan, Timothy F. (ed.); Gordon, Robert J. (ed.) - 1997

Persistent link: https://www.econbiz.de/10000592908

Trade policy issues and empirical analysis : [papers from a conference held by the National Bureau of Economic Research in Cambridge, Mass., Feb. 13 - 14, 1987]

Baldwin, Robert E. (ed.) - 1988 - 1. [print.]

Persistent link: https://www.econbiz.de/10013480866

Marketing Mutual Funds

Roussanov, Nikolai - 2018

Marketing and distribution expenses are responsible for about a third of the cost of active management in the mutual … fund industry. We develop and estimate a structural model of mutual fund marketing with learning about unobserved skill and … costly investor search. Our estimates suggest that marketing is nearly as important as performance and fees for determining …

Persistent link: https://www.econbiz.de/10012480709

The Evolution of Brand Preferences : Evidence from Consumer Migration

Bronnenberg, Bart J. - 2010

We study the long-run evolution of brand preferences, using new data on consumers' life histories and purchases of consumer packaged goods. Variation in where consumers have lived in the past allows us to isolate the causal effect of past experiences on current purchases, holding constant...

Persistent link: https://www.econbiz.de/10012462389

Market Selection

Kogan, Leonid - 2009

The hypothesis that financial markets punish traders who make relatively inaccurate forecasts and eventually eliminate the effect of their beliefs on prices is of fundamental importance to the standard modeling paradigm in asset pricing. We establish necessary and sufficient conditions for...

Persistent link: https://www.econbiz.de/10012463460

Market Penetration Costs and the New Consumers Margin in International Trade

Arkolakis, Costas - 2008

I develop a new theory of marketing costs and introduce it into a model of trade with product differentiation and firm …

Persistent link: https://www.econbiz.de/10012464433

Cooperative Marketing Agreements Between Competitors : Evidence from Patent Pools

Lerner, Josh - 2003

On numerous occasions, rival firms seek to market goods together, particularly in high-technology industries. This paper empirically examines one such institution: the patent pool. The analysis highlights five findings consistent with the theoretical predictions: (a) pools involving substitute...

Persistent link: https://www.econbiz.de/10012469018