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How Do Firms Build Market Share?
Fitzgerald, Doireann - 2018
locked in. However, it is consistent with a literature which emphasizes the importance of marketing and advertising …
Persistent link: https://www.econbiz.de/10012452927
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Prices and Market Shares in a Menu Cost Model
Burstein, Ariel - 2007
Pricing complementarities play a key role in determining the propagation of monetary disturbances in sticky price models. We propose a procedure to infer the degree of firm-level pricing complementarities in the context of a menu cost model of price adjustment using data on prices and market...
Persistent link: https://www.econbiz.de/10012465194
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Market Share and Exchange Rate Pass-Through in World Automobile Trade
Feenstra, Robert C. - 1993
This paper explores the relationship between exchange rate pass-through and market share for monopolistically competitive exporters. Under fairly general assumptions we show that pass-through should be high for exporters based in a country with a very large share of total destination market...
Persistent link: https://www.econbiz.de/10012474552
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Is Price Adjustment Asymmetric? : Evaluating the Market Share and Marketing Bottlenecks Hypothesis
Knetter, Michael M. - 1992
marketing bottlenecks model …
Persistent link: https://www.econbiz.de/10012474798
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Marketing Mutual Funds
Roussanov, Nikolai - 2018
Marketing and distribution expenses are responsible for about a third of the cost of active management in the mutual … fund industry. We develop and estimate a structural model of mutual fund marketing with learning about unobserved skill and … costly investor search. Our estimates suggest that marketing is nearly as important as performance and fees for determining …
Persistent link: https://www.econbiz.de/10012480709
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The Evolution of Brand Preferences : Evidence from Consumer Migration
Bronnenberg, Bart J. - 2010
We study the long-run evolution of brand preferences, using new data on consumers' life histories and purchases of consumer packaged goods. Variation in where consumers have lived in the past allows us to isolate the causal effect of past experiences on current purchases, holding constant...
Persistent link: https://www.econbiz.de/10012462389
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Market Selection
Kogan, Leonid - 2009
The hypothesis that financial markets punish traders who make relatively inaccurate forecasts and eventually eliminate the effect of their beliefs on prices is of fundamental importance to the standard modeling paradigm in asset pricing. We establish necessary and sufficient conditions for...
Persistent link: https://www.econbiz.de/10012463460
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Market Penetration Costs and the New Consumers Margin in International Trade
Arkolakis, Costas - 2008
I develop a new theory of marketing costs and introduce it into a model of trade with product differentiation and firm …
Persistent link: https://www.econbiz.de/10012464433
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Cooperative Marketing Agreements Between Competitors : Evidence from Patent Pools
Lerner, Josh - 2003
On numerous occasions, rival firms seek to market goods together, particularly in high-technology industries. This paper empirically examines one such institution: the patent pool. The analysis highlights five findings consistent with the theoretical predictions: (a) pools involving substitute...
Persistent link: https://www.econbiz.de/10012469018
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Mortality from Nestlé’s Marketing of Infant Formula in Low and Middle-Income Countries
Anttila-Hughes, Jesse K. - 2018
Intensive and controversial marketing of infant formula is believed to be responsible for millions of infant deaths in …
Persistent link: https://www.econbiz.de/10012453262