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Ad blockers allow Internet users to obtain information without generating ad revenue for site owners; and by 2016 they …
Persistent link: https://www.econbiz.de/10012455622
Search frictions can explain why the "law of one price" fails in retail markets and why even firms selling commodity products have pricing power. In online commerce, physical search costs are low, yet price dispersion is common. We use browsing data from eBay to estimate a model of consumer...
Persistent link: https://www.econbiz.de/10012458251
In this paper, we explore the hypothesis that an important force behind the collapse in advertising revenue experienced by newspapers over the past decade is the greater consumer switching facilitated by online consumption of news. We introduce a model of the market for advertising on news media...
Persistent link: https://www.econbiz.de/10012459241
Internet advertising has been the fastest growing advertising channel in recent years with paid search ads comprising …
Persistent link: https://www.econbiz.de/10012458494
Increased competition from the internet has raised concerns about the quality of prescription drugs sold online. Given …
Persistent link: https://www.econbiz.de/10012458577
Online advertising offers unprecedented opportunities for measurement. A host of new metrics, clicks being the leading example, have become widespread in advertising science. New data and experimentation platforms open the door for firms and researchers to measure true causal effects of...
Persistent link: https://www.econbiz.de/10012459143
Online reviews could, in principle, greatly improve consumers' ability to evaluate products. However, the authenticity of online user reviews remains a concern; firms have an incentive to manufacture positive reviews for their own products and negative reviews for their rivals. In this paper, we...
Persistent link: https://www.econbiz.de/10012460324
This paper examines a model in which advertisers bid for "sponsored-link" positions on a search engine. The value advertisers derive from each position is endogenized as coming from sales to a population of consumers who make rational inferences about firm qualities and search optimally....
Persistent link: https://www.econbiz.de/10012463396
Early crowdfunding platforms were based on a premise of complete disintermediation from traditional experts. This approach becomes problematic when equity is involved because of asymmetric information between entrepreneurs and investors. Moreover, it favors regions that already attract a...
Persistent link: https://www.econbiz.de/10012452944
Online reviews are a powerful means of propagating the reputations of products, services, and even employers. However, existing research suggests that online reviews often suffer from selection bias--people with extreme opinions are more motivated to share them than people with moderate...
Persistent link: https://www.econbiz.de/10012453342