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Miklós-Thal, Jeanine; Goldfarb, Avi; Haviv, Avery M.; … - National Bureau of Economic Research - 2023

When a user shares multi-dimensional data about themselves with a firm, the firm learns about the correlations of different dimensions of user data. We incorporate this type of learning into a model of a data market in which a firm acquires data from users with privacy concerns. User data is...

Persistent link: https://www.econbiz.de/10014226117

Which Firms Gain from Digital Advertising? Evidence from a Field Experiment

Dai, Weijia; Kim, Hyunjin; Luca, Michael - National Bureau of Economic Research - 2023

Measuring the returns of advertising opportunities continues to be a challenge for many businesses. We design and run a field experiment in collaboration with Yelp across 18,294 firms in the restaurant industry to understand which types of businesses gain more from digital advertising. We...

Persistent link: https://www.econbiz.de/10014226122

Helping Small Businesses become more Data-Driven : A Field Experiment on eBay

Bar-Gill, Sagit; Brynjolfsson, Erik; Hak, Nir - National Bureau of Economic Research - 2023

As more and more activities in the economy become digitized, analytics and data-driven decision-making (DDD) are becoming increasingly important. The adoption of analytics and DDD has been slower in small-to-medium enterprises (SMEs) compared to large firms, and reliable causal estimates of the...

Persistent link: https://www.econbiz.de/10014248007

Discrete-Choice Models and Representative Consumer Theory

Dubé, Jean-Pierre H.; Joo, Joonhwi; Kim, Kyeongbae - National Bureau of Economic Research - 2022

individual consumer behavior with perfect substitutes preferences and divisible goods. We derive the corresponding indirect … uility function and then establish a representative consumer formulation for this entire class of models. The representative … consumer is always normative, facilitating aggregate welfare analysis. These findings should be of interest to the literatures …

Persistent link: https://www.econbiz.de/10013334349

Intangible Marketing Capital

Bronnenberg, Bart J.; Dubé, Jean-Pierre H.; Syverson, Chad - National Bureau of Economic Research - 2022

We present several empirical facts about trends in marketing investment in the US. We also present estimates of the private value of brands to firms and aggregate intangible brand capital stocks created by these investments. These investments include the creation and maintenance of a brand name...

Persistent link: https://www.econbiz.de/10013334364

The Role of Repugnance in Markets : How the Jared Fogle Scandal Affected Patronage of Subway

Cawley, John H.; Eddelbuettel, Julia; Cunningham, Scott; … - National Bureau of Economic Research - 2023

consumer patronage through the mechanism of repugnance, as described in Roth (2007). The information in this case concerns the …

Persistent link: https://www.econbiz.de/10014421207

Demand Composition and the Strength of Recoveries

Beraja, Martin; Wolf, Christian - National Bureau of Economic Research - 2021

We argue that recoveries from demand-driven recessions with expenditure cuts concentrated in services or non-durables will tend to be weaker than recoveries from recessions more biased towards durables. Intuitively, the smaller the bias towards more durable goods, the less the recovery is...

Persistent link: https://www.econbiz.de/10012629524

The Behavioralist Goes Door-To-Door : Understanding Household Technological Diffusion Using a Theory-Driven Natural Field Experiment

Giaccherini, Matilde - 2019

This paper uses a field experiment to estimate behavioral parameters from a structural model of residential adoption of technology. As our model includes both economic and psychological factors, we are able to identify the role of prices, social norms, social pressure, and curiosity on the...

Persistent link: https://www.econbiz.de/10012480119

Nonrivalry and the Economics of Data

Jones, Charles I. - 2019

Data is nonrival: a person's location history, medical records, and driving data can be used by any number of firms simultaneously. Nonrivalry leads to increasing returns and implies an important role for market structure and property rights. Who should own data? What restrictions should apply...

Persistent link: https://www.econbiz.de/10012480204

Arbitration with Uninformed Consumers

Egan, Mark L. - 2018

This paper argues that firms have an informational advantage over consumers in selecting arbitrators in consumer … arbitration. We document how the selection process impacts arbitration outcomes by studying roughly 9,000 consumer arbitration …

Persistent link: https://www.econbiz.de/10012480802