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Bronnenberg, Bart J.; Dubé, Jean-Pierre H.; Syverson, Chad - National Bureau of Economic Research - 2022

We present several empirical facts about trends in marketing investment in the US. We also present estimates of the …, image, etc.), along with the investments in the labor force used to manage and oversee the branding. We then discuss the … private benefits to firms from their advertising and the established academic wisdom for the striking magnitude of marketing …

Persistent link: https://www.econbiz.de/10013334364

A Model of Influencer Economy

Cong, Lin William; Li, Siguang - National Bureau of Economic Research - 2023

With the rise of social media and streaming platforms, firms and brand-owners increasingly depend on influencers to attract consumers, who care about both common product quality and consumer-influencer interaction. Sellers thus compete in both influencer and product markets. As outreach and...

Persistent link: https://www.econbiz.de/10014287344

Bayesian Persuasion with Lie Detection

Ederer, Florian; Min, Weicheng - National Bureau of Economic Research - 2022

How does lie detection constrain the potential for one person to persuade another to change her action? We consider a model of Bayesian persuasion in which the Receiver can detect lies with positive probability. We show that the Sender lies more when the lie detection probability increases. As...

Persistent link: https://www.econbiz.de/10013210093

Preferences for Firearms and Their Implications for Regulation

Moshary, Sarah; Shapiro, Bradley; Drango, Sara - National Bureau of Economic Research - 2023

This paper estimates consumer demand for firearms with the aim of predicting the likely impacts of firearm regulations on the number and types of guns in circulation. We first conduct a stated-choice-based conjoint analysis and estimate an individual-level demand model for firearms. We validate...

Persistent link: https://www.econbiz.de/10014226131

Estimating the Value of Offsite Tracking Data to Advertisers : Evidence from Meta

Wernerfelt, Nils; Tuchman, Anna; Shapiro, Bradley; … - National Bureau of Economic Research - 2024

Third-party cookies and related 'offsite' tracking technologies are frequently used to share user data across applications in support of ad delivery. These data are viewed as highly valuable for online advertisers, but their usage faces increasing headwinds. In this paper, we quantify the...

Persistent link: https://www.econbiz.de/10015056091

The Evolution of Brand Preferences : Evidence from Consumer Migration

Bronnenberg, Bart J. - 2010

We study the long-run evolution of brand preferences, using new data on consumers' life histories and purchases of consumer packaged goods. Variation in where consumers have lived in the past allows us to isolate the causal effect of past experiences on current purchases, holding constant...

Persistent link: https://www.econbiz.de/10012462389

Conflict and Deterrence under Strategic Risk

Chassang, Sylvain - 2008

We examine the mechanics of deterrence and intervention when fear is a motive for conflict. We contrast results obtained in a complete information setting, where coordination is easy, to those obtained in a setting with strategic risk, where players have different assessments of their...

Persistent link: https://www.econbiz.de/10012464685

Changing the Boston School Choice Mechanism

Abdulkadiroglu, Atila - 2006

In July 2005 the Boston School Committee voted to replace the existing Boston school choice mechanism with a deferred acceptance mechanism that simplifies the strategic choices facing parents. This paper presents the empirical case against the previous Boston mechanism, a priority matching...

Persistent link: https://www.econbiz.de/10012466706

Capital Share Risk in U.S. Asset Pricing

Lettau, Martin - 2014

A single macroeconomic factor based on growth in the capital share of aggregate income exhibits significant explanatory power for expected returns across a range of equity characteristic portfolios and non-equity asset classes, with risk price estimates that are of the same sign and similar in...

Persistent link: https://www.econbiz.de/10012457922

Effective Monetary Policy Strategies in New Keynesian Models : A Re-examination

Chung, Hess - 2014

policy strategies, especially at the zero lower bound. Our analysis suggests that sticky-price and sticky-information models …

Persistent link: https://www.econbiz.de/10012458054