branding, the structure of product attributes, and several puzzling aspects of mutual fund advertising …

We use a unique dataset that combines information on advertising by subprime lenders and mortgages originated by them … from 2002 to 2007 to study the relationship between advertising and the nature of mortgages obtained by consumers. We … relationship between the intensity of local advertising and the expensiveness of mortgages extended by lenders within a given …

Our estimates indicate that exposure to deceptive advertising is associated with a lower probability that women, and a … better-educated individuals are more sophisticated consumers of advertising and use it to make more health …This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised …