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Designing Women : Consumer Goods Innovations in Britain, France and the United States, 1750-1900

Khan, B. Zorina - 2017

Economic studies typically underestimate incremental changes in consumer goods and design innovations that enhance allocative efficiency and structural dynamics. This paper assesses over 12,000 innovations by female patentees and participants in industrial fairs and prize-granting institutions...

Persistent link: https://www.econbiz.de/10012455595

Brand Names Before the Industrial Revolution

Richardson, Gary - 2008

. Conspicuous characteristics fulfilled many of the functions that patents, trademarks, and brand names do today. The words that … referred to products with conspicuous characteristics served as brand names in the Middle Ages. Data drawn from an array of …

Persistent link: https://www.econbiz.de/10012464717

The Intergenerational Transmission of Automobile Brand Preferences : Empirical Evidence and Implications for Firm Strategy

Anderson, Soren T. - 2013

We document a strong correlation in the brand of automobile chosen by parents and their adult children, using data from … the Panel Study of Income Dynamics. This correlation could represent transmission of brand preferences across generations …, or it could result from correlation in family characteristics that determine brand choice. We present a variety of …

Persistent link: https://www.econbiz.de/10012459126

Intangible Marketing Capital

Bronnenberg, Bart J.; Dubé, Jean-Pierre H.; Syverson, Chad - National Bureau of Economic Research - 2022

private value of brands to firms and aggregate intangible brand capital stocks created by these investments. These investments … include the creation and maintenance of a brand name and all its corresponding brand elements (e.g., awareness, reputation … outlays. Finally, we explore the welfare implications of investments in brand capital …

Persistent link: https://www.econbiz.de/10013334364

Rational Inattention, Competitive Supply, and Psychometrics

Caplin, Andrew - 2018

Costs of attention, while central to choice behavior, have proven hard to measure. We introduce a simple method of recovering them from choice data. Our recovery method rests on the observation that costs of attention play precisely the same role in consumer choice as do a competitive firm's...

Persistent link: https://www.econbiz.de/10012480875

Attention Manipulation and Information Overload

Persson, Petra - 2017

Limits on consumer attention give firms incentives to manipulate prospective buyers' allocation of attention. This paper models such attention manipulation and shows that it limits the ability of disclosure regulation to improve consumer welfare. Competitive information supply, from firms...

Persistent link: https://www.econbiz.de/10012453888

Mind the Gap! Consumer Perceptions and Choices of Medicare Part D Prescription Drug Plans

Heiss, Florian - 2007

Medicare Part D provides prescription drug coverage through Medicare approved plans offered by private insurance companies and HMOs. In this paper, we study the role of current prescription drug use and health risks, related expectations, and subjective factors in the demand for prescription...

Persistent link: https://www.econbiz.de/10012465012

Coarse Thinking and Persuasion

Mullainathan, Sendhil - 2006

We present a model of coarse thinking, in which individuals group situations into categories, and transfer the informational content of a given message from situations in a category where it is useful to those where it is not. The model explains how uninformative messages can be persuasive,...

Persistent link: https://www.econbiz.de/10012465940

Heuristic Thinking and Limited Attention in the Car Market

Lacetera, Nicola - 2011

Can heuristic information processing affect important product markets? We explore whether the tendency to focus on the left-most digit of a number affects how used car buyers incorporate odometer values in their purchase decisions. Analyzing over 22 million wholesale used-car transactions, we...

Persistent link: https://www.econbiz.de/10012461629

Estimating the Effect of Salience in Wholesale and Retail Car Markets

Busse, Meghan R. - 2013

We investigate whether the first digit of an odometer reading is more salient to consumers than subsequent digits. We find that retail transaction prices and volumes of used vehicles drop discontinuously at 10,000-mile odometer thresholds, echoing effects found in the wholesale market by...

Persistent link: https://www.econbiz.de/10012459842

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