Reservations. The regime change represents a unique opportunity to quantify brand loyalty because it almost doubled the price of … premium-brand cigarettes, while Native brands were still untaxed. We use data from two different sources--the New York State … three-quarters remained brand loyal …

typically assumed ad-hoc in customer market and brand switching cost models. A central result of the paper is that deep habits …

suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …

been uninsured. In this sense, the study shows that a loss coupled with emotions is likely to play an important role in …

of public and private sponsorship, and explain why this makes sense in some circumstances …

sponsorship events. Using a difference-in-differences approach, we document two main effects. The first is that developers who …'s launch. The second is that the actual receipt of sponsorship has a long-lasting negative effect on innovation, as measured by …