This paper studies how market competition influences the algorithmic design choices of firms in the context of … to maximize estimated profit. We show that competition may induce firms to strategically choose simpler algorithms which …

Facebook and Instagram. We first estimate advertising effectiveness at baseline across our broad sample. We then estimate the …

Digital advertising, which uses consumer data to target ads to users, now accounts for most of global ad expenditures … an equilibrium model of advertising and market structure to analyze the impact of privacy regulation on market outcomes … administrative data, we find that reductions in digital ad effectiveness led to decreases in investments in advertising, increases in …

corresponding new measures of industry competition where firms can have their own distinct set of competitors. Our new sets of … industry competitors better explain specific discussion of high competition by management, rivals identified by managers as … evidence that firm R&D and advertising are associated with subsequent differentiation from competitors, consistent with …

In this paper, we explore the hypothesis that an important force behind the collapse in advertising revenue experienced … introduce a model of the market for advertising on news media outlets whereby news outlets are modeled as competing two … equilibrium outcomes in the advertising market. One consequence is that multi-homing on the part of advertisers is heterogeneous …

The extent of pharmaceutical advertising and promotion can be characterized by a balancing act between profitable … of competition (e.g. monopoly versus oligopoly). In this paper we model the firm's behavior under different competitive … scenarios and test the model's predictions using a novel combination of sales, promotion, advertising, and adverse event reports …

trends in television advertising revenue. We use the model to quantify the impact of mergers, the effect of competition on …Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers … television and social media advertising. We find that television outlets whose viewers watch more television charge a lower price …

literature to introduce an empirical framework for analyzing network competition among airlines. Airlines make market entry … decisions and choose flight frequencies in the first stage, followed by price competition to attract passengers in the second …