private value of brands to firms and aggregate intangible brand capital stocks created by these investments. These investments … include the creation and maintenance of a brand name and all its corresponding brand elements (e.g., awareness, reputation … outlays. Finally, we explore the welfare implications of investments in brand capital …

We document a strong correlation in the brand of automobile chosen by parents and their adult children, using data from … the Panel Study of Income Dynamics. This correlation could represent transmission of brand preferences across generations …, or it could result from correlation in family characteristics that determine brand choice. We present a variety of …

. Conspicuous characteristics fulfilled many of the functions that patents, trademarks, and brand names do today. The words that … referred to products with conspicuous characteristics served as brand names in the Middle Ages. Data drawn from an array of …